No, “constructively engage” is not a euphemism for using a hookah pipe. Under Foster-Back’s leadership, IBE has decided that it is better to “include and influence” as opposed to “exclude and criticize.” Under this non-judgmental approach, IBE has been able to engage even companies with unhealthy products, such as tobacco companies and weapons manufacturers. Between its programs, advisory services to members and proprietary research, IBE is influential with corporations and regulators alike. What’s next on her agenda? She joined the new Woolf ethics committee at BAE on the heels of the Saudi Arabia bribery scandal. It’s not surprising that Foster-Back was honored by the British government with an OBE last year.