According to media reports, a NY man is suing Novartis over a days-long erection that he attributed to ingesting the Boost Plus Nutritional Energy Drink.

As 29-year-old Christopher Woods told the New York Post…

“It gave me a lot of energy — too much energy,” Woods said of the protein drink. “It was unbearable and embarrassing.”

“It was awful. It was painful. I would always wear jeans but it was hard to go out, so I had to buy some sweatpants,” he added.

Mr. Woods had to undergo a pair of medical procedures to ease the pressure, and he is suing now claiming partially impotence and emotional distress.

Commentary: We are no marketing pros here – nor conspiracy theorists. However, could this suit actually help boost sales of this nutritional drink? Or could Novartis have a secret investment in a sweatpants company? Hmmmmm… so many investigative angles to pursue here.