The ‘Driving Profit Through Ethical Leadership’ conference, which officially kicked off this morning in New York City’s Rainbow Room, has garnered some significant attention. You can take a look at CNBC’s interviews of PepsiCo America’s CEO John Compton and a nearly 15-minute interview with Steve Forbes for yourself. For those that don’t remember (or just outright haven’t heard yet), this conference is where we will announce 2008′s ‘World’s Most Ethical Companies’ rankings. For more details on the conference, including a list of panels, break-out sessions and speakers, you can look at our official conference page here.