The Ethisphere Institute, which annually selects the World’s Most Ethical (WME) Companies, is proud to announce the release of the Ethics Communications Best Practices Report.
The report, which can be accessed by clicking on the image to the left, delves into how to leverage ethics as a key driver of corporate reputation, reflects key takeaways from a one-day workshop organized by the Ethisphere Institute, in cooperation with AECOM Technology Corp. and General Electric, in 2012.
The Ethics Communications Best Practices Report features insights and perspectives from several recognized leaders in corporate communications and public relations, including Richard Edelman, president and CEO of Edelman, the world’s largest public relations firm; Roger Bolton, president of the Arthur W. Page Society, the leading global professional association for senior public relations and corporate communications executives; and Dr. Edward Queen, director of the Ethics and Servant Leadership Program, The Center for Ethics, Emory University.
Best practices that have enabled companies to attain WME recognition are included in the report, with highlights from AECOM, Aflac, Fluor, General Electric, the Panama Canal Authority and Realogy. The case studies highlight internal communications strategies to create an ethical business culture and engage staff as well as external communications programs that emphasize ethics as a differentiating brand attribute.
“We are delighted to publish this report as part of our ongoing efforts to leverage communications in raising the bar for ethical business performance expectations,” said Alex Brigham, executive director of the Ethisphere Institute. “Our research tells us that robust communications programs that emphasize ethics are key enablers of an ethical business culture.”
The report also includes key takeaways from panel discussions that included Brigham; Jack Martin, global chairman and CEO, Hill+Knowlton Strategies; Rear Admiral Dennis Moynihan, U.S. Navy Chief of Information (at the time of the workshop); Mike Paul, president and senior counselor, MGP & Associates PR; Dana Perino, Fox News correspondent and former White House press secretary; Jennifer Prosek, CEO and founder, Prosek Partners; and Gary Sheffer, vice president of communications and public affairs for General Electric.
According to Stefan Linssen, chief editor of the Ethisphere Institute, the report is the first example of thought leadership pieces that the Ethisphere Institute will be publishing with input from its recently established Communications Advisory Board, which comprises recognized leaders in the corporate communications profession – with WME company communications executives as well as expert perspectives from academia, the leading professional association for communications executives and the world’s largest public relations firm.
“This report, along with the upcoming communications-themed issue of Ethisphere magazine, should serve to elevate and advance the dialogue around ethics communications in a way that benefits WME companies and the business community as a whole,” Linssen said.
Ethics communications will also be highlighted at Ethisphere’s fifth annual Global Ethics Summit, in New York City on March 5 and 6, and the second annual Best Practices in Ethics Communications Workshop, planned for May in New York City.
To download the report, either click on the image at the top of this article, or click on this link.