RSS feed for this category | Marketing Practices

Georgia slams deceptive marketing firm with $5 million fine


The state of Georgia has levied a record $5 million fine against a Louisiana-based marketing company that violated the state’s Fair Business Practices Actsent when they sent deceptive mailings in an attempt to bring customers to local car dealerships. In announcing the fines against the Smart Automotive Group, the Governor’s Office of Consumer Affairs accused [...]

// Read More

Posted in Marketing PracticesComments (0)

More examples of “prix fixe” in French competition… mobile phone co.’s fined $631 million


The French competition regulator, Conseil de la Concurrence, has fined the country’s three mobile telephone companies (Orange France, FranC’aise du Radiot, and Bouygues Telecom SA) a total of $631 million for illegally restricting competition. Investigators found that between 1997 and 2003, the operators regularly exchanged information about new and canceled contracts and used this information [...]

// Read More

Posted in Antitrust & Business Practices (Global), Careful Communications, Corporate Compliance, EU Commission, Europe, Marketing and Consumer Data, Marketing PracticesComments (1)

Verizon to pay up to $8 million over junk faxes


Verizon Wireless could find itself paying more than $8 million to settle claims that it violated the Telephone Consumer Protection Act and sent out over 10,000 junk faxes to business in Louisiana, Florida and Alabama. While this case (one of about a dozen of its kind against Verizon) has been settled for $6 million, the [...]

// Read More

Posted in Careful Communications, Corporate Compliance, Marketing PracticesComments (0)

Everybody wins… no, wait we didn’t mean that. No one wins – and we lose. Grrr…


As reported in the Associated Press, a Honda car dealership in New Mexico is in trouble after hiring a direct-mail marketing company which sent out 50,000 scratch-off tickets to local residents as part of a promotion. One of the 50,000 tickets was supposed to be a $1,000 grand prize winner. The problem? A typo and [...]

// Read More

Posted in Careful Communications, Marketing Practices, Ridiculous/OddComments (0)

TRACE International launches global anonymous bribery reporting tool


TRACE International, a non-profit membership association (and important partner of the Ethisphere Council) that helps companies combat bribery, announced the creation of a new database that can help businesses track the prevalence of bribery attempts and requests. This new online tool, called BRIBEline, is backed by many leading organizations and companies such as Wal-Mart, International [...]

// Read More

Posted in Africa, Asia, Conflict of Interest, Corporate Compliance, Corporate Ethics, Document Falsification, DOJ, Europe, International/FCPA, Marketing Practices, Middle East, must_read, South America, WhistleblowingComments (0)

In-N-Out burger chain sues Chadder’s for copying its ‘mojo’


In-N-Out Burger has filed a trademark infringement lawsuit against the Utah burger chain, Chadder’s (which is owned by the American Fork Company). In-N-Out is claiming that Chadder’s is copying its business operations too closely – like In-N-Out, Chadder’s has a “secret menu” and also uses similar red, white and yellow signage. The OC Register covered [...]

// Read More

Posted in Marketing Practices, Most Popular, Trade Secrets & IPComments (2)

Coke sues Danone, alleges South American “smear” campaign on the Internet


According to media reports, the Coca-Cola Co. has filed a criminal complaint against executives of French food and drink maker Danone, as well as its PR firm Euro RSCG. In this complaint, the company accuses them of orchestrating a smear campaign against Coke’s Dasani water brand in the Argentinian market – a violation of the [...]

// Read More

Posted in Antitrust & Business Practices (Global), Conflict of Interest, Corporate Citizenship, General, Learning Moment, Marketing Practices, South America, Vendor Relations/Ethical SourcingComments (0)

French retailing giant Carrefour SA fined for false advertising of low prices


French company Carrefour SA, the second-largest retailer in the world behind Wal-Mart, has been fined $2.7 million by a French regional court for: below-cost selling in certain situations; illegal collusion with suppliers; advertising prices on products which were later not sold at that price in the stores; promoting products with special prices, but not having [...]

// Read More

Posted in Antitrust & Business Practices (Global), Corporate Ethics, Europe, Marketing Practices, must_read, Vendor Relations/Ethical SourcingComments (0)

Judge rules AztraZeneca, Bristol-Meyers, and Schering-Plough priced “unethically”


A federal judge has ruled that pharmaceutical companies AstraZeneca, Schering-Plough Corp. and Bristol-Myers Squibb Co. engaged in unfair and deceptive trade practices regarding some of their drug prices. The three companies, along with Johnson & Johnson, were defendants in a suit that alleged they inflated the average wholesale prices (AWP) that they reported and which [...]

// Read More

Posted in Finance & Fraud, General, Government Contracting & Relations, Marketing PracticesComments (0)

New documents surface saying UK canceled BAE bribery investigation due to “lives at risk”…


According to recent media reports, the fraud investigation into the BAE Systems over bribery charges was pulled by the government over safety concerns. British newspaper The Daily Mail obtained legal documents under the Freedom of Information Act which covered a meeting between Britain’s ambassador to Saudi Arabia (Sir Sherard Cowper-Coles) who told the director of [...]

// Read More

Posted in Europe, Government Contracting & Relations, International/FCPA, Marketing Practices, Middle EastComments (1)

Canadian Supreme Court tosses out case against Dell over mispriced online products


The Supreme Court of Canada ruled in a 6-3 vote this past week to toss out a Quebec class-action lawsuit against Dell Computer over incorrect prices that were mistakenly posted online. A Montreal man, Olivier Dumoulin, had filed suit against Dell because the company refused to honor the lower prices for Axim handheld personal digital [...]

// Read More

Posted in Careful Communications, Marketing Practices, Ridiculous/OddComments (0)

Jazz Pharmaceuticals pays $20 million penalty for off-label marketing of ‘date rape’ drug


Jazz Pharmaceuticals, Inc. has agreed to pay $20 million in penalties and victim compensation to resolve parallel criminal and civil investigations conducted by the DOJ relating to the illegal marketing practices of its wholly-owned subsidiary Orphan Medical, Inc. (Orphan). As part of this resolution, Orphan pleaded guilty to felony misbranding in violation of the Food, [...]

// Read More

Posted in DOJ, Marketing PracticesComments (0)

AOL to pay $3mm to settle complaints over customer satisfaction…


AOL has agreed to pay $3 million and change its customer services practices as part of a settlement with 48 states and the District of Columbia over customer complaints over the process of trying to cancel an online account. AOL didn’t acknowledge any wrongdoing in the settlement. California was among the states that played a [...]

// Read More

Posted in ftc, General, Marketing PracticesComments (0)

U.S. Supreme Court overturns 96-year-old ban on vertical price-fixing. What will it mean?


Bargain shoppers beware: those money-saving deals might be a little harder to come by in the future. Thanks to a recent overturn of a century-old antitrust law by the Supreme Court, a product’s “suggested retail price” is no longer just a suggestion. The original precedent, set in 1911, made it illegal for manufacturers and retailers [...]

// Read More

Posted in Antitrust & Business Practices (Global), DOJ, Marketing PracticesComments (0)

Adecco and L’Oreal busted for discriminatory job recruiting in France


As reported in the UK’s Guardian and BBC News, global cosmetics giant L’Oréal and its outside employment services firm Adecco were found guilty last week of racial discrimination after they sought to exclude non-white women from promoting a line of shampoo. The French campaign group SOS Racisme brought the case against the Garnier division of [...]

// Read More

Posted in Careful Communications, Corporate Compliance, Corporate Ethics, Employment Law & Discrimination, Europe, General, Learning Moment, Marketing Practices, Most Popular, Vendor Relations/Ethical SourcingComments (0)

State of Massachusetts sues UBS over “unethical” gifting (may we say “bribe”?)


Just after being ordered to cut a $2.3 million check for a sex discrimination lawsuit, banking giant UBS is looking at even more trouble ahead. Regulators in the State of Massachusetts have accused UBS of “dishonest” and “unethical” practices in their dealing with hedge fund advisors (and by “dishonest and unethical practices,” they mean “bribery”). [...]

// Read More

Posted in Antitrust & Business Practices (Global), Codes of Conduct, Marketing Practices, SECComments (0)

Christopher Christie in good mood… lifts DPA on Bristol-Myers


New Jersey U.S. Attorney Christopher Christie announced that the unusually exhaustive two-year deferred prosecution agreement (DPA) against Bristol-Myers Squibb has come to a close, and the company will not face federal charges for channel stuffing. Bristol-Myers is certainly celebrating, as this particular DPA process was more painstaking than usual: federal prosecutors attended Board of Directors [...]

// Read More

Posted in Antitrust & Business Practices (Global), DOJ, Finance & Fraud, General, Marketing PracticesComments (0)

Global Industries Ltd. launches internal investigation into possible FCPA violations…


According to media reports, another oilfield services provider, Global Industries Ltd, is conducting an internal investigation into possible illegal payments in its West African operations. Specifically the company is looking into a subsidiary’s reimbursement of certain expenses incurred by a customs agent in connection with shipments of materials and the temporary importation of vessels into [...]

// Read More

Posted in Africa, Corporate Compliance, Document Falsification, Governance Boards & CEOs, International/FCPA, Marketing PracticesComments (0)

Starbursts too chewy? What lawyer bothers to take this on?…


On what must have been a slow news day in Detroit, FoxNews is reporting about a Michigan woman who is suing Starbursts’ parent company, Mars Inc. for more than $25,000 for “permanent personal injuries” she claims she sustained after biting into one of their yellow candies in 2005. The “victim”, Victoria McArthur of Romero, Mich., [...]

// Read More

Posted in Marketing Practices, Profitable Ethics, Ridiculous/Odd, Workplace/Customer SafetyComments (0)

Europe’s largest bank and one of continent’s largest hedge funds busted for insider trading…


As the Times in the U.K. reports… GLG Partners, the £10 billion London-based hedge fund, has been hit with its second insider trading fine from the French financial regulator, Autorité des Marchés Financiers (AMF) , within the past six months. Underscoring the severity of the misconduct, this was the largest fine that AMF could have [...]

// Read More

Posted in Document Protection/Destruction, Europe, Finance & Fraud, General, Insider Trading, Marketing Practices, Privacy & Information SecurityComments (0)

Abbott sues AIDS activist group for tying up company’s website…


Abbott Laboratories Inc. has sued a French AIDS group for staging what the pharmaceutical and medical products maker says was a cyber attack against its Web site back in April. Abbott spokeswoman Jennifer Smoter said the cyberattack disrupted the company’s Web site for hours April 26 on the eve of its annual meeting. “We don’t [...]

// Read More

Posted in Asia, Marketing PracticesComments (0)

McDonald’s to use Shrek to market “green” (healthy) foods…


McDonald’s has decided to use its Shrek movie tie-in to feature healthier food items. Shrek will be featured on its salads, milk, apple slices and other products introduced in the last three years as the burger chain tries to combat mounting criticism that its food is contributing to the obesity epidemic in both kids and [...]

// Read More

Posted in Corporate Citizenship, Corporate Ethics, Marketing Practices, Product Liability, Profitable EthicsComments (0)

Euro-retailing giant Marks & Spencer outlines 100-point plan to profit through ethics…


Marks & Spencer has made quite a splash in announcing a detailed plan to do business “more ethically”. M & S’s announcement was met with a flurry of press, including a thorough piece from the BBC. At the core is a 100-point five-year plan to re-engineer itself to become a carbon neutral, zero-waste-to-landfill, ethical-trading, sustainable-sourcing, [...]

// Read More

Posted in Corporate Citizenship, Corporate Ethics, Environment Health & Safety, Europe, Governance Boards & CEOs, Marketing Practices, must_read, Vendor Relations/Ethical SourcingComments (0)

Prudential ordered to pay $14 million for denial of healthcare to policy holder…


Yesterday a California jury ordered Prudential Insurance to pay Darla Johnson $14 million in punitive damages on top of $1.5 million it awarded Johnson last week in compensatory damages to cover benefits the company had refused to pay. Johnson, 49, who suffers from chronic fatigue, lupus, fibromyalgia and an immune system disorder, spent much of [...]

// Read More

Posted in Antitrust & Business Practices (Global), Corporate Ethics, Marketing PracticesComments (0)

“AFB2″ Burt’s Bees fined over false advertising…


Taiwan regulators have buzzed ointment brand Burt’s Bees with a nearly $20,000 fine for false advertising, the nation’s fair trade regulators said yesterday. The Taiwan Fair Trade Commission said the company had claimed in advertisements its herbal insect repellent was the only product of its type that could be directly applied to human skin. The [...]

// Read More

Posted in Asia, Marketing PracticesComments (0)

CEOs/Executives Talk to Ethisphere
Subscribe