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Coke endeavors to improve water recycling


Quiz: How many liters of water does it take to produce a two-liter bottle of Coca-Cola? Answer: 5.08 In response to criticism that the company contributes to water shortages in the emerging markets in which is operates, Coca-Cola announced a set of water-recycling and environmental initiatives with the goal of becoming “water neutral”. According to [...]

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McDonald’s to use Shrek to market “green” (healthy) foods…


McDonald’s has decided to use its Shrek movie tie-in to feature healthier food items. Shrek will be featured on its salads, milk, apple slices and other products introduced in the last three years as the burger chain tries to combat mounting criticism that its food is contributing to the obesity epidemic in both kids and [...]

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Posted in Corporate Citizenship, Corporate Ethics, Marketing Practices, Product Liability, Profitable EthicsComments (0)

Euro-retailing giant Marks & Spencer outlines 100-point plan to profit through ethics…


Marks & Spencer has made quite a splash in announcing a detailed plan to do business “more ethically”. M & S’s announcement was met with a flurry of press, including a thorough piece from the BBC. At the core is a 100-point five-year plan to re-engineer itself to become a carbon neutral, zero-waste-to-landfill, ethical-trading, sustainable-sourcing, [...]

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Posted in Corporate Citizenship, Corporate Ethics, Environment Health & Safety, Europe, Governance Boards & CEOs, Marketing Practices, must_read, Vendor Relations/Ethical SourcingComments (0)

Wal-Mart announces solar power investment for California and Hawaii stores…


Wal-Mart Stores, Inc. announced a purchase of solar power from three solar power providers, BP Solar, SunEdison, and PowerLight, a subsidiary of SunPower Corporation, for 22 combined Wal-Mart stores. The total solar power production from the stores is estimated at 20 million kWh (kilowatt-hours) per year, possibly becoming one of the world’s top-10 solar power [...]

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Burger King hugged by PETA and the Humane Society?


In the “should have seen that coming category” of news, Burger King grabbed the mantle of ethical leadership in the fast-food industry and ran off with it. The company announced a series of food supply chain initiatives that could appeal to its customers, including: – increasing purchasing of eggs produced by free range chickens, with [...]

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Wal-Mart retains position as largest U.S. charitable donator of cash


The world’s largest corporation is in the news again – and it’s for a positive reason: charitable giving. The company issued a detailed press release spelling out its chartiable activities in 2006, pointing out that by aggregate dollar volume it is the most ‘chartiable’ corporation in the United States. Of particular note was how the [...]

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Kodak quits before expulsion from Better Business Bureau…


In a “I broke up with you”… “No, you didn’t. You only broke up with me because I was going to break up with you” spat, Kodak and the Better Business Bureau have parted ways. While it is not uncommon for companies to join or quit the BBB over the years, what makes this particularly [...]

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Posted in Corporate Citizenship, Corporate Ethics, Finance & Fraud, Product Liability, WhistleblowingComments (0)

Airline fined $400k for pollution violations


Regional air-quality regulators have fined United Airlines nearly $400,000 for allegedly ignoring pollution requirements and failing to ensure properly functioning filtering equipment at its maintenance facility. According to the assistant counsel for the Bay Area Air Quality Management District, the $382,500 fine was meant to discourage “careless” behavior by United and other major companies. According [...]

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Posted in Corporate Citizenship, Environment Health & Safety, GeneralComments (1)

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