Her business, the eponymous Cone, Inc., is a consulting firm that advises clients on how to manage social issues for strategic sustainable advantage, which the company calls Cause Branding. She advises her companies in authenticity and tells both potential employees and companies to be wary of “green-washing.” Her company has also recently jumped on the blogwagon, launching doyoustandforsomething.com, a blog meant “to arm corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related initiatives.”