Langert could teach a course entitled “How to Make Yourself a Target for Consumer Activists on the Internet 101.” Why? Because he was brave enough to leap into cyberspace and start a corporate social responsibility blog for McDonald’s! This sort of openness and willingness to embrace a dialogue with the public on CSR is one of the reasons why McDonald’s has outpaced its peers- and Langert is the perfect lightning rod to face the tempest.
