According to a new joint study from Stanford University and the University of California Santa Barbara, 97 percent of recent MBA grads are willing to chop $15,000 a year off their starting salary if their company practices good CSR. According to BusinessGreen.com, good CSR is characterized by “a company that exhibited a combination of good employee and stakeholder relations, strong environmental performance and ethical business conduct.”

Ethics and CSR were not quite the top priority, however. That honor was given to intellectual challenge while tried-and-true favorites money and location tied for second. The survey covered 759 graduating MBAs from 11 of the top U.S. business schools.